Internet Marketing VA Training Certification

Here is a summary of the specific skills and knowledge covered in the Ten Module Internet Marketing VA Training Program:

Module 1 – Internet Marketing Foundations / Online Market Research

• Good foundation of key Internet Marketing principles and areas such as Affiliate Marketing, Search Engine Marketing, Social Media Marketing, Email Marketing etc...
• Research and conduct "Online Competitor Analysis" for clients.
• Demonstrate a number of Online market research strategies and effective research tools such as Information.com, Whois, Sputtr and many others.

Module 2 – Web Analytics Assistant

• Introduction to Website Analytics – good overview of the key terms and principles such as Key Performance Indicators, Metrics, Unique Visitors, Conversion Rates etc...
• Ability to identify Quantitative (Google Analytics) VS Qualitative Analytics (Surveys, Online Focus Groups).
• Discover some key Web Analytics research and stats reporting tasks.
• Practical demonstration on the “ins and outs” of Google Analytics.
• Practical Demonstration on creating and producing online surveys through Survey Monkey.

Module 3 – Affiliate Marketing Assistant Part 1

• Introduction to Affiliate Marketing and Program Management – overview of key Affiliate Marketing terms and principles such as Affiliate Link, Creative, Super Affiliate, Two-Tier Commission and popular Affiliate Metrics (Earning Per Click).
• Discover the best types of Affiliate partnerships and deals (Ie. CPC, CPA, CPL, CPS).
• Review different types of online ad creatives (Banners, Pops, HTMLs, Data Feeds, Text links).
• Practical demonstrations of the “Three Winning Strategies” for researching and finding affiliates.
• Affiliate recruitment steps and strategies.
• Understanding of the Affiliate screening process. (Sample email communications provided)

Module 4 – Affiliate Marketing Assistant Part 2

• Discuss Four Stages of Affiliate Partnership Development (Affiliate Research, Affiliate Recruitment, Affiliate Negotiation and Affiliate Activation)
• Review top Affiliate Management Programs (Commission Junction, Linkshare, ShareaSale, Direct Track, MYAP)
• Practical demonstration on how to use and manage a ShareaSale Affiliate Program.
• Discover best practices for effective Affiliate Campaign Management.
• Review “Three Vital Reports” for tracking and reporting affiliate campaign activity (stats) to your clients.

Module 5 – Search Engine Marketing Assistant Part I

• Good overview of the Search Engine Marketing Industry – Discuss the three faces of SEM (Search Engine Optimization, Pay Per Click Marketing, & Link Building)
• Review of key SEM terms such as SERP, Link Popularity, Long Tail Keywords etc...
• Discuss key tasks and projects performed by a Search Marketing VA such as:
• Keyword Research and Selection
• Search Engine Competitor Analysis
• SEM Analytics
• Search Position Tracking
• Link-Building Activities
• Article, Directory, Press Release & Social Media Submissions
• Comprehensive overview of effective keyword research strategies.
• Demonstration of top keyword research tools (WordTracker, SEODigger).
• Demonstration of tools for conducting a Search Competitor Analysis (SEOBook, SpyFu, Compete).

Module 6 – Search Engine Marketing Assistant Part 2

• Review important concept of Link Popularity and Google Page Rank.
• Discuss different types of Online Submission (Directory, Article, Blog, Press Release, Podcast, Social Media).
• Practical demonstration on Article, Directory and Press Release Submission.

Module 7 – Blogging / Social Media Assistant Part 1

• Good foundation of Web 2.0 concepts and terms.
• Review types of Social Media Channels
• Blogs / Micro Blogs
• Social / Business Networks
• Social News / Bookmark sites
• Wikis
• Video Sharing Networks
• Podcast Networks
• Forums / Discussion Boards
• Review Business Blogging concepts and terms.
• Discuss important blog management tasks.
• Practical Demonstration of a WordPress blog.
• Practical demonstration of such blogger tools as Feedburner, Web2Submitter and Hittail.

Module 8 – Blogging / Social Media Assistant Part 2

• Discussion of key distinctions between Social Media and Direct Marketing.
• Review of top Social Media channels.
• Practical demonstration of key Social Media Marketing tasks performed by Virtual Assistants.
• Online Presence Management
• Social Media Research
• Content Sharing
• Blog / Forum Marketing
• Video editing and submission

Module 9 – Email Marketing Assistant Part 1

• Review of Email Marketing principles and terms such as Auto-responders, Open Rates, Suppression lists, Double Opt-In Lists etc...
• Discussion on email delivery issues and CanSpam compliance.
• Good Overview of key email metrics such as Open Rates, CTRs, Conversion Rates, Bounce Rates etc...
• Review of Auto responder Management.
• Practical demonstration of the Aweber Email Program.
• Practical demonstration on Email Marketing campaign tracking and reporting.
• Effective strategies for creating compelling subject lines.

Module 10 – Digitally Enhanced Productivity Strategies

• Review effective strategies for becoming a “Fully Engaged and Productive” Virtual Assistant.
• Discuss the “Getting Things Done” work flow process by David Allen.
• Top 10 Digitally Enhanced Productivity Strategies.
• Review of the Virtual Assistant Productivity Tool box including: Google Tools, Basecamp, Zoho tools and Freshbooks.com.

The learning outcomes for the Internet Marketing VA Training Certification will be updated on a continual basis in order to meet the evolving needs of businesses today.

VAClassroom members will be required to take the “re-certification process” on a yearly basis.

Updated: June 3, 2010

Created By: Craig Cannings, Co-Founder VAClassroom.com